About us

Pure is a UK based registered charity with the specific objective of improving air quality - so combating climate change.

Pure was conceived by a group of like-minded individuals that recognised the need for cost-effective voluntary solutions to the carbon problem which extend the success of emissions trading beyond mandatory schemes. See how Pure combats climate change and why Pure is now the UK's leading carbon offset scheme.

PURE’s commitment to the highest quality of offsetting, retirement of regulated and properly tradeable credits and related carbon policy standards; and value and price transparency; is monitored by suitably qualified Independent Trustees.