Prices

PURE’s goal is to offer to all of its donors, whether small or large, the ability to offset their emissions at a price as close as possible to the wholesale price for carbon credits.

• We primarily use Certified Emission Reduction credits (CERs) issued by the United Nations– also EUAs as appropriate.
• Each CER is equivalent to an emissions reduction of one tonne.
• The market price of a CERs and EUAs is determined by the global carbon markets PURE bases the cost of donations on the published prices in the market.
• PURE is able to buy/cancel credits at the wholesale price without compromising its quality standards.
• PURE aggregates the money from many smaller donations into volumes suffice to secure prices close to wholesale.
• Allowing for Gift Aid, UK taxpayers can usually offset their emissions at below wholesale prices.