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Sustainability benefits

Project selection | Sustainability | Additionality

PURE has a preference for projects with demonstrable sustainability benefits such as

  • Creating jobs.
  • Enhancing the viability of rural economies.
  • Protecting biodiversity. 
  • PURE has a preference for small-scale projects (83% of CER projects) as well as third-party certification of additional social and environmental benefits (50% of CER projects).
  • PURE is an Official Supporter of the Gold Standard .
    The Gold Standard is a Swiss Foundation that certifies the sustainability benefits of projects. 
  • PURE has bought and cancelled carbon credits from the World’s first Gold Standard project to be issued with CERs by the United Nations.