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Together we can tackle climate change

  • The European heat wave of 2003 caused 22,000 deaths and $13.6Bn crop losses.
  • Without action, billions will experience flooding, water stress and malaria.
  • Each household in the UK produces about 10 tonnes of carbon dioxide a year.
  • Together, we can take action by becoming more energy efficient and by offsetting.

  • Time to take action

  • Reduce emissions Energy Saving Tips
  • Already know your tonnage or too busy to calculate?
  • Give with confidence
  • Measure Business CO2 and donate
  • Measure Household CO2 and donate
  • PURE has pledged to meet the standards of the UK Government's proposed Code of Best Practice for carbon offsetting.
  • All projects supported by PURE meet the highest standards of the Kyoto Protocol.
  • PURE supports energy efficiency and renewable energy projects that encourage sustainable development.
  • PURE guarantees that for a UK taxpayer claiming Gift Aid more than 100% of your personal net donation goes to support projects.

PURE News

  • DEFRA scheme

    • PURE reaffirms its support for UK Government Code of Best Practice - DEFRA scheme should be live in June.

  • PURE announce 2007 results

    • Total funds raised from launch: £1,459,958
    • Expense ratio: 12.58%
    • Average cost of each tonne offset: £11
    • Tonnage offset in excess of commitments to donors 2,793
    • Percentage of donors' carbon footprint offset 107%

  • Highlights

    • PURE supported the World's first Gold Standard project to be issued by the UN Certified Emission Reductions (CER's)
    • PURE was the first UK offsetter to cancel CERs in conformity with the proposed Code
    • PURE first offsetter to enjoy ten quality ticks in the independent directory www.carboncatalog.org